Drive – Odabir misli #2



Drive: The Surprising Truth About What Motivates Us (Daniel H. Pink)

– Your Highlight at location 1221-1229 | Added on Monday, 19 February 2018 03:06:16

With these unorthodox ideas percolating in his mind, this unlikely corporate heretic established a new policy: 3M’s technical staff could spend up to 15 percent of their time on projects of their choosing. The initiative felt so counter to the mores of Motivation 2.0, so seemingly illicit, that inside the company, it was known as the “bootlegging policy.” And yet it worked. These walled gardens of autonomy soon became fertile fields for a harvest of innovations—including Post-it notes. Scientist Art Fry came up with his idea for the ubiquitous stickie not in one of his regular assignments, but during his 15 percent time. Today, Post-its are a monumental business: 3M offers more than six hundred Post-it products in more than one hundred countries. (And their cultural impact might be even greater. Consider: But for McKnight’s early push for autonomy, we’d be living in a world without any small yellow squares stuck to our computer monitors. A chilling thought indeed.) According to 3M’s former head of research and development, most of the inventions that the company relies on even today emerged from those periods of bootlegging and experimental doodling.8


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